The AI-First Female Founder

    Wat ik bouw, opgeschreven

    Elke week schrijf ik op wat ik met AI bouw, wat misgaat en wat ik ervan leer. Elk stuk verschijnt hier en als nieuwsbrief The AI-First Female Founder.

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    Build your own Chief of Staff

    What a weekend with seven bots taught me about agentic work, what my LinkedIn comments added, and a recipe for one bot that does the talking.

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    Reverse Engineer anything

    What AI reverse engineering may and may not do in the EU, what I rebuilt from my own stack, and a safe recipe to list the features you actually use.

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    Is this still my story?

    The four questions I now ask of every slide and paragraph AI helps me make, plus a prompt that lets AI do the first read.

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    I parked my AI writer

    It wrote 24 drafts in my name and invented a memory I never had. How to give your own assistant a plan and a rules file first.

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    I built a folder my AI can't open

    My AI can reach almost everything I have. For one client, that had to stop.

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    I went looking for ownership

    Working with AI is sculpting, not writing, and that changed my whole process

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    Write your own AI policy

    What is mine, and a free 30-minute lesson to write yours

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    Redesign your logo with AI

    Four ugly rounds, one move back to the concept phase

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    I taught my AI taste

    How one design system written in April turned into 50 templates, without ever starting over.

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    I took three weeks off and my agents ran out of work

    Three weeks offline with a live product, one bored online moment on a campsite, and a AI hiking route at 37 degrees

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    My best launch asset is an account I forgot I made

    Preparing for Product Hunt: what the research changed, and why I care more about fit than rank

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    Memnar is open for everyone

    I had two AI models read every line of the app first. Plus a code for your first month free.

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    I moved my product to Europe this week

    The one-evening migration, and why I stopped trusting my own eyes

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    Slowing down to build safer

    A rename three months in the making, and the week I decided the infrastructure comes before the growth

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    Build your own AI system (I'll show you mine first)

    A workshop in Utrecht, agents running my business, and a local model that wouldn't stop talking

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    I am the founder asking for the seat now

    A week of pitches, brunches, and an AI team in the background

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    Bouwen in het openbaar

    Elke week deel ik op Substack hoe ik mijn AI-first consultancy echt run: wat ik bouw, wat de agents fout doen, en wat ik leer. Geen hype.

    'The AI-First Female Founder' op Substack. Uitschrijven kan altijd.

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    Bouwen is leren.

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